I led a project with HP to re-envision the future of their technology events as a result of COVID-19. I collaborated with a design researcher, organized and led end-user interviews, managed the relationship with HP, mapped the customer journeys, synthesized the research, and co-created research and strategic deliverables.

Due to the confidential nature of this work, I cannot share an in-depth case study but I’m happy to answer specific questions or show specific deliverables during an interview walkthrough.

I WORKED ON

Service design, research, strategy, project management, client management, workshop facilitation, deliverable design.

I COLLABORATED WITH

Eduardo Gomez Ruiz (research), Dwight Davis (account management), Ammani Nair (technologist)

DELIVERABLES

Throughout the 12-week project, we delivered:

• 10 internal stakeholder in-depth interviews + 12 in-depth external interviews

• Desk & industry research, including 6 event audits + secret shopping

• Presentation of synthesized insights

• 4 areas of opportunity for innovation of HP events

• Current state journeys of HP’s small (1:few) and large (1:many) events

• 6 HP event personas (internal & external)

• Ideation workshop